I run a busy plant nursery, café and gift shop and as a fully qualified horticulturist, retail is not something I’ve ever been trained or nor did I ever realise there was so much to it! Jo has helped me over the past few years by guiding me on how to present my merchandise, create budgets and forecasts and selecting the best products to sell.

Jo also helped me hugely when she invited me to an event that she had organised in Ashford, Kent. Alex Polizzi presented an evening entitled ‘The Seven Deadly Sins of Small Businesses” An inspirational evening and I still carry my notes from the workshop today! I have received so many compliments from customers about our gift offering and visual displays – one customer commenting that they preferred my christmas gift offering to a leading retailer. I’m so thankful to Jo for supporting me and teaching me the ‘art of retail’