How do you develop an Agile Brand Strategy?

With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.

Creating a Seamless Customer Experience is Vital in 2019

High streets are under going dramatic changes and will continue to evolve in the next decade. Shopping as we know it is changing too and becoming 'experience' driven. We have witnessed this in the last decade with the rise of pop up shops, and more places where you visit to try out new activities that are not always purchase driven - building brand loyalty.

Pop-up Retail to Permanent Shops

Pop up retail allows local businesses to combine their presence online with a physical store environment, and by connecting the two gives valuable insight into customer shopping habits and drives much needed footfall to town centres.