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Capitalise on Social Media Channels

It is vital now more than ever before that businesses keep the innovative communication going through social media platforms and take advantage of local marketing campaigns to reach a wider audience both locally and from new visitors to their high streets.

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Creating a Seamless Customer Experience is Vital in 2019

High streets are under going dramatic changes and will continue to evolve in the next decade. Shopping as we know it is changing too and becoming 'experience' driven. We have witnessed this in the last decade with the rise of pop up shops, and more places where you visit to try out new activities that are not always purchase driven - building brand loyalty.

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Pop-up Retail to Permanent Shops

Pop up retail allows local businesses to combine their presence online with a physical store environment, and by connecting the two gives valuable insight into customer shopping habits and drives much needed footfall to town centres.

Inspirational Bedford Indies Bucking the Trend

What this town centre has achieved following the very first pop up shop, Bedpop resonates with projects I delivered. With storytelling being an integral part of a town or brand's strategy - Bedford does this incredibly well with the support of the local businesses, stakeholders including the local authority and the quality publications including The Bedford Clanger, Bedford Independent.