How do you develop an Agile Brand Strategy?

With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.

Retail Inspired – Review 2018

d have been commissioned by local authorities throughout 2018 and delivered a number of projects and evaluations to support the evolution of town centres, providing direction and advice to enable the development of a more strategic approach towards identifying new development opportunities and innovative ways of enhancing town centres, including delivering initiatives to improve the townscape, retail and leisure offer in the medium term.

Selling on Social Media

Have you considered selling on social media as part of your strategy?

Social media for many of us is part of daily life. Brands embracing this to maximise engagement have until quite recently done so with the view that this will drive sales to their website or bricks & mortar stores.