Have you considered selling on social media as part of your strategy? Social media for many of us is part of daily life. Brands embracing this to maximise engagement have until quite recently done so with the view that this will drive sales to their website or bricks & mortar stores.
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There is so much to consider when embarking on property investment to have a positive impact, considering the overall Place Branding Strategy and how much of the town's property should remain pure retail or be converted to office space to support the retailers.