How can shopping centres make a difference and remain relevant in an ever competitive retail environment? Firstly they can offer shorter term leases where they…
Page 2 of 2
Have you considered selling on social media as part of your strategy?
Social media for many of us is part of daily life. Brands embracing this to maximise engagement have until quite recently done so with the view that this will drive sales to their website or bricks & mortar stores.
There is so much to consider when embarking on property investment to have a positive impact, considering the overall Place Branding Strategy and how much of the town's property should remain pure retail or be converted to office space to support the retailers.
With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.