Creating a Seamless Customer Experience is Vital in 2019

High streets are under going dramatic changes and will continue to evolve in the next decade. Shopping as we know it is changing too and becoming 'experience' driven. We have witnessed this in the last decade with the rise of pop up shops, and more places where you visit to try out new activities that are not always purchase driven - building brand loyalty.

The High Street is not Dead

News that high streets are dying with shops lying empty and imminent collapse of major retailers would suggest that local authorities are unaware of what is happening in their towns. The reality is that many councils up and down country are already creatively leading on the revitalisation of their town centres, working closely with stakeholders.

Rethinking our Town Centres

In the past decade shopping habits have changed immeasurably as we're all too aware of; the latest high street casualties becoming a regular weekly headline. Last week we discovered that Toys R Us and Maplin were two further retailers to be leaving the high street and joining the growing number that have already joined the retail graveyard. All of these companies have something in common, the fact that they have not developed their online presence and refurbished their stores to enhance the customer experience and expectations.