What this town centre has achieved following the very first pop up shop, Bedpop resonates with projects I delivered. With storytelling being an integral part of a town or brand's strategy - Bedford does this incredibly well with the support of the local businesses, stakeholders including the local authority and the quality publications including The Bedford Clanger, Bedford Independent.
With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.
Pop up retail allows local businesses to combine their presence online with a physical store environment, and by connecting the two gives valuable insight into customer shopping habits and drives much needed footfall to town centres.
How can shopping centres make a difference and remain relevant in an ever competitive retail environment? Firstly they can offer shorter term leases where they…
As we move into an uncertain new year for the retail industry, Local Authorites have a vital part to play in supporting our town centres and stakeholders, redefining the customer experience for the local community and visitors - supporting retail with local leadership to tackle the current challenges being experienced by town centres up and down the country.