It is vital now more than ever before that businesses keep the innovative communication going through social media platforms and take advantage of local marketing campaigns to reach a wider audience both locally and from new visitors to their high streets.
What this town centre has achieved following the very first pop up shop, Bedpop resonates with projects I delivered. With storytelling being an integral part of a town or brand's strategy - Bedford does this incredibly well with the support of the local businesses, stakeholders including the local authority and the quality publications including The Bedford Clanger, Bedford Independent.
With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.
Pop up retail allows local businesses to combine their presence online with a physical store environment, and by connecting the two gives valuable insight into customer shopping habits and drives much needed footfall to town centres.
How can shopping centres make a difference and remain relevant in an ever competitive retail environment? Firstly they can offer shorter term leases where they…