The Renaissance of Local Independents
We’re currently in the midst of one of the most challenging times for retail, with consumers spending less and retailers juggling excess stock and rising…
Capitalise on Social Media Channels
It is vital now more than ever before that businesses keep the innovative communication going through social media platforms and take advantage of local marketing campaigns to reach a wider audience both locally and from new visitors to their high streets.
Inspirational Bedford Indies Bucking the Trend
What this town centre has achieved following the very first pop up shop, Bedpop resonates with projects I delivered. With storytelling being an integral part of a town or brand's strategy - Bedford does this incredibly well with the support of the local businesses, stakeholders including the local authority and the quality publications including The Bedford Clanger, Bedford Independent.
How do you develop an Agile Brand Strategy?
With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.
Pop-up Retail to Permanent Shops
Pop up retail allows local businesses to combine their presence online with a physical store environment, and by connecting the two gives valuable insight into customer shopping habits and drives much needed footfall to town centres.
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