From Scrolling to Sales: How to Win Customers on Social Media in 2025 Social media isn’t just a marketing tool anymore, it’s a fully-fledged sales channel. Consumers aren’t simply scrolling, they are discovering, comparing, clicking, and buying all without leaving the app.
With every challenge, there’s an opportunity, a chance to rethink, rewire, and respond to what your customers actually want. At Retail Inspired, we’re seeing businesses lean in to some of these challenges and not retreat in current economic environment.
We’re now moving into the all important “Golden Quarter”for the retail sector that usually accounts for most of the year’s profit and retailers are under immense pressure to recoup their losses to survive.
It is vital now more than ever before that businesses keep the innovative communication going through social media platforms and take advantage of local marketing campaigns to reach a wider audience both locally and from new visitors to their high streets.
With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.
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