With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.
Have you considered selling on social media as part of your strategy? Social media for many of us is part of daily life. Brands embracing this to maximise engagement have until quite recently done so with the view that this will drive sales to their website or bricks & mortar stores.
It has become a familiar experience for us all, you visit a town that was once a thriving place once with all the well know…
Place brands are often complex unlike your favourite fashion brand for example, people care so deeply about their place whether they live, work, play, move away and then hopefully one day come back again! A strong place brand should be simple and successfully convey the message of your place including its location, history, strengths, future growth aspirations and community expectations.