It is vital now more than ever before that businesses keep the innovative communication going through social media platforms and take advantage of local marketing campaigns to reach a wider audience both locally and from new visitors to their high streets.
As major stakeholders in their towns Local Authorities have come under increasing pressure to support their high streets and invest in property to halt the decline of our town centres. Who better to revitalise and inject a sense of community spirit and take the steps needed to reinvigorate failing high streets?
With a constant stream of retail company voluntary arrangements (CVA's) we have been witnessing recently, changes in leadership goes with the territory which we're seeing as a wider trend too. There is clearly an uncertainty from retailers in terms of how to drive forward a clear brand strategy.
High streets are under going dramatic changes and will continue to evolve in the next decade. Shopping as we know it is changing too and becoming 'experience' driven. We have witnessed this in the last decade with the rise of pop up shops, and more places where you visit to try out new activities that are not always purchase driven - building brand loyalty.
Pop up retail allows local businesses to combine their presence online with a physical store environment, and by connecting the two gives valuable insight into customer shopping habits and drives much needed footfall to town centres.