Jo Wynn-Carter – Retail Expert, Place Consultant & Independent Business Specialist
30 years in retail, from shop floor to boardroom. Jo Wynn-Carter founded Retail Inspired after running her own London boutique and leading ground-breaking high street regeneration projects across Kent
Have you considered selling on social media as part of your strategy? Social media for many of us is part of daily life. Brands embracing this to maximise engagement have until quite recently done so with the view that this will drive sales to their website or bricks & mortar stores.
There is so much to consider when embarking on property investment to have a positive impact, considering the overall Place Branding Strategy and how much of the town's property should remain pure retail or be converted to office space to support the retailers.
As customers we now have the convenience to shop, bank and live our lives online and this will not change, therefore shopping centres, town centres and high streets are each facing their own pressures from the radical changes. In this post we're exploring the opportunities for traditional shopping centres, as in the past they easily attracted well-known retailers and are now struggling to retain businesses and keep the consumer interested; these centres cannot fail as they are the core of activity in many towns.
Place brands are often complex unlike your favourite fashion brand for example, people care so deeply about their place whether they live, work, play, move away and then hopefully one day come back again! A strong place brand should be simple and successfully convey the message of your place including its location, history, strengths, future growth aspirations and community expectations.
If you're considering place branding your town or a strategy to achieve a successful place brand, there are a number of steps you should take before embarking on…
