Place brands are often complex unlike your favourite fashion brand for example, people care so deeply about their place whether they live, work, play, move away and then hopefully one day come back again! A strong place brand should be simple and successfully convey the message of your place including its location, history, strengths, future growth aspirations and community expectations.
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If you're considering place branding your town or a strategy to achieve a successful place brand, there are a number of steps you should take before embarking on…
Over the past four years I have had the privilege of working with a forward thinking local authority