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Robust Christmas Trading in 2025: What Independent Retailers Need to Know After the UK Budget

The peak Christmas season is now in full swing, and this crucial Golden Quarter is traditionally when retailers across the UK secure a significant share of their annual revenue. But this year, the landscape looks noticeably different. Christmas trading has been slower to build, with many shoppers deliberately holding off, waiting for the post-budget picture to settle, and for Black Friday deals to drop.

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The New Era of Retailing

We’re now moving into the all important “Golden Quarter”for the retail sector that usually accounts for most of the year’s profit and retailers are under immense pressure to recoup their losses to survive.

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Capitalise on Social Media Channels

It is vital now more than ever before that businesses keep the innovative communication going through social media platforms and take advantage of local marketing campaigns to reach a wider audience both locally and from new visitors to their high streets.

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Inspirational Bedford Indies Bucking the Trend

What this town centre has achieved following the very first pop up shop, Bedpop resonates with projects I delivered. With storytelling being an integral part of a town or brand's strategy - Bedford does this incredibly well with the support of the local businesses, stakeholders including the local authority and the quality publications including The Bedford Clanger, Bedford Independent.