Have you considered selling on social media as part of your strategy? Social media for many of us is part of daily life. Brands embracing this to maximise engagement have until quite recently done so with the view that this will drive sales to their website or bricks & mortar stores.
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There is so much to consider when embarking on property investment to have a positive impact, considering the overall Place Branding Strategy and how much of the town's property should remain pure retail or be converted to office space to support the retailers.
It has become a familiar experience for us all, you visit a town that was once a thriving place once with all the well know…
As customers we now have the convenience to shop, bank and live our lives online and this will not change, therefore shopping centres, town centres and high streets are each facing their own pressures from the radical changes. In this post we're exploring the opportunities for traditional shopping centres, as in the past they easily attracted well-known retailers and are now struggling to retain businesses and keep the consumer interested; these centres cannot fail as they are the core of activity in many towns.
In the past decade shopping habits have changed immeasurably as we're all too aware of; the latest high street casualties becoming a regular weekly headline. Last week we discovered that Toys R Us and Maplin were two further retailers to be leaving the high street and joining the growing number that have already joined the retail graveyard. All of these companies have something in common, the fact that they have not developed their online presence and refurbished their stores to enhance the customer experience and expectations.