The New Era of Retailing

As I write businesses in the UK are heading into the crucial autumn trading period, after experiencing a washout summer and lack lustre spring they will be banking on an improved autumn/winter, but the September heatwave has not helped in selling new season merchandise. We’re now moving into the all important “Golden Quarter”for the retail sector that usually accounts for most of the year’s profit and retailers are under immense pressure to recoup their losses to survive.

Brands across fashion, lifestyle and experience will need to deploy new innovative ideas and ways to combat the challenges and difficulties that lie ahead in this peak selling period. The cost of living crisis is now impacting businesses as consumers continue to limit their spending, inflation worries and interest rates remaining high have exacerbated a difficult period for the economy throughout the year and this has impacted so many retailers, including businesses we have been working with across Kent.

Businesses are reviewing and focusing on their ‘unique selling points’ and creating a customer experience, ambience and detailed product knowledge to keep customers excited. We believe that this is the time to focus on a strategy to get people talking about your business for all the right reasons.

How do you achieve an exceptional experience?

It has never been more important to develop and deliver a strategy that excites customers, everything from product, price, your social responsibility, community, your people and a digital strategy to continue the experience beyond a physical store.

Knowledgeable, attentive and friendly staff who make for a memorable experience will keep customers coming back and more importantly they will tell others. Also placing emphasis on building connections with local communities, innovating as you learn to adapt to the new era of retailing.

We would love to hear about how you’re adapting and evolving your business strategy and we hope you find our article useful.

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